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Open advertising opinions

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So in the process of "research" I came across a satellite/electrical business, who are openly selling slybox with 12 months gifts on them. Now the company in question is completely legit and even has a retail shop in a local town here in Ireland.

They don't give any real information about their product but from myself enquiring today, it's plain they are just installing the f5 box with a cs on it. I thought this open advertising was a bit strange and was wondering if you good people had a thought on it in general and why/how they are being so open about it?

They are charging €225 for f5 + 12 months
€135 per 12 months after year one.

Also when I say open advertising I mean leaflet drops and facebook and the obvious retail shop (computer repair and electrical shop)

I would like to hear opinions on that if it's not against rules?

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